Marketing communications and public relations
Marketing project management
We provide a one-stop-shop for those who wish to outsource marketing and communication project management to an experienced operator.
We can scope projects, provide costings, obtain quotes, develop schedules, select suppliers and manage delivery.
We take responsibility for quality control, while keeping you informed through drafts for approval, progress reports, and proofs for final sign-off.
Media relations
Direct experience, not just in journalism but as a senior newsroom decision-maker, means we know what the media wants and how it wants it.
When media coverage is an important part of getting your message across, our experience in preparing material and pitching to the media gives you a key advantage.
Media training
Preparation is the key to making the most of a media appearance, whether it is a positive opportunity or fronting for your organisation in a hostile interview.
The best preparation you can get is working through the same questions journalists will ask — but in a safe and supportive environment.
We apply our PR and media experience to minimizing the risk to your personal and organisational reputation, while maximising the opportunity.
Public relations management
Effective public relations is an integral part of business and marketing planning, not a late-stage addition or after-thought.
We work with business managers and marketers to ensure the PR element dovetails with other objectives.
Issues and crisis management
Whether it is a looming issue or an actual crisis, a cool head and objective counsel provides focus and balances the requirement to communicate against other considerations.
We clarify reputational risks and provide practical assistance at a time when it is most needed.
Word-of-mouth marketing
Service businesses gain the majority of their new business through word-of-mouth, often without much in the way of planning or effort.
Where more business is required, it makes sense to develop more structure and apply more effort to the strategy that has worked best in the past (albeit left largely to its own devices).
Third-party endorsement material
Marketing managers know the power of third-party endorsement. However, developing case studies and discussion papers, setting up reference sites, and securing testimonials are sometimes difficult to achieve from within an organisation.
We take away the awkwardness, embarrassment, and uncertainty, and deliver useable material approved by your clients/ customers.
Upskilling staff
Everyone went to school and passed English, right?
So they should be able to write effective business and marketing communications. . .
You know it is not as simple as that in practice.
If your staff have industry experience and product/service knowledge, but have difficulty putting it to paper, we can help with an in-house writing workshop tailored to your requirements.
Contributed material
Although not everyone realises it, every organisation has opportunities to get its message across, create an impact, or raise its profile by contributing to professional and sector publications.
We can help identify opportunities, pitch concepts, negotiate with editors, and make your contribution fit to publish.
This can involve editing existing material or ghost-writing for you to meet a particular requirement.
Copywriting and editing
Whether it is for a website, direct marketing, or printed marketing material, our copywriting skills will ensure you message resonate with the target audience.
We can work from existing material, your notes, or even just a verbal brief.
Chances are we'll be able to suggest additional ways you can use the core material.
