Menevit - the fertility pill for men
Bayer Healthcare chose Shattock Communications & Research to develop a PR campaign to support the New Zealand over-the-counter launch of Menevit, a supplement for men previously available only on prescription from IVF specialists.
At the centre of the campaign strategy was research (of course) in the form of a survey of perceptions of how male pre-conception health care affects the chances of pregnancy.
We carried this out cost-effectively and produced regional analysis and comparisons between New Zealand and Australia. The differences in people's views made for interesting reading . . .
Here's a selection of the media coverage:
Male fertility: What you need to know
Usually it is women wanting to get pregnant who watch their diet and lifestyle and even go in search of unproven alternative therapies to increase their fertility. But studies of a new supplement for men suggest he should play his part if he wants to become a dad . . . story and video
NZ men happy to diet while trying to become fathers
Would-be New Zealand dads are more likely than their Australian counterparts to eat well and exercise regularly while their partners are trying to conceive, a recent survey shows. . . story
Antioxidant supplement helps men's chances of becoming fathers, research finds
Up to half of all infertile men could improve their chances of becoming fathers with an antioxidant mineral supplement which also provides benefits for every would-be Dad. . . story
Other media coverage included Pharmacy Today, Little Treasures magazine, Hawkes Bay Today, The Aucklander, and Whangarei Leader.
Firing blanks
They might consider themselves paragons of manhood, but increasing numbers of Kiwi males can't make the muster. They have the lowest fertility on the planet, their sperm counts are down a massive 50% in just 20 years.
For thousands of Kiwi couples trying to procreate, the shortage of sperm can come as a shock for many men, a blow to their masculinity.
SUNDAY examines why one in five men need help to get their partners pregnant . . . story and video
