Market research and PR measurement
On-line surveys
We can gauge perceptions, preferences and opinions — without the costs of interviewing and data entry (normally around half the cost of a telephone research project).
Responses from offline participants can be incorporated.
We have the tools to ensure confidentiality, maximize participation, and deliver useable analysis within a guaranteed 8-week turnaround.
We follow a comprehensive Privacy Policy.
Media coverage analysis
Timely analysis of media coverage is vital for communications professionals and others for whom editorial positioning is important.
Our MediaTrenz™ system guarantees analysis within a week of the end of each reporting period.
The process is tailored to your needs and can include positioning against competitors.
Public consultation research
If you need to consult with the public, the user-friendly NetCitizen™ system enables you to increase engagement, obtain more representative feedback, and lower research costs.
By using our tools and techniques and taking the process partly online, property developers, planning consultants and local bodies can implement real two-way communication and consultation.
Employee surveys
Accurately gauging the views of staff is essential for successful internal communications and best-practice human resource management.
We can help you gain and apply insights from managers and employees through a customised employee survey.
Qualitative in-depth interviews
When in-depth answers to problems or issues are required, it often needs an experienced researcher savvy enough to prompt a respondent for more information — even if that isn't written into the discussion guide.
In-depth interviews provide fresh insights from consumers, customers or clients.
Qualitative - focus groups
Focus groups of 6-8 people are centrally concerned with understanding attitudes rather than measuring them.
Focus groups allow access to non-communicable, unconscious feelings and emotions and are an interactive method of assessing opinion, accomplishing what other research cannot.
Membership surveys
As an executive of an industry association, professional or sporting body, you need reliable and up-to-date information about the people you represent, their perceptions, opinions and intentions.
You need this information to . . .
. . . more exactly align services to members' preferences
. . . support marketing decisions to grow the membership base
. . . speak with authority in representations to government and regulatory agencies
. . . use publicly to enhance your organisation's position as a representative body and source of information about your sector.
In the past, such information could be obtained - but only through postal questionnaires, restricted sampling, low responses rates, costly manual data entry, and time-consuming unsophisticated analysis.
In short, the process was too difficult and too expensive for most associations.
We have applied our knowledge and experience of cost-effective data collection and analysis processes to develop an affordable membership research package for New Zealand associations and professional bodies.
Customer satisfaction research
How satisfied are your customers?
Why do some customers tell you they are extremely happy, and yet switch to a competitor? Why do others who complain, stay with you?
Customer satisfaction and loyalty research can give marketers answers to such ironies. We can assess your overall position in the market, identify strengths and weaknesses, and find how others in your market compare.
Pre-market testing
When you are preparing to take products or services to market, certain key elements are too important to leave to chance.
We can assess brand strength and product concepts at an early stage.
Advertising testing
Your advertising agency's concepts look fantastic, but how can you predict whether the ad will be effective?
Pre-testing advertising provides answers before you commit.
Brand monitoring
You have made a huge investment in branding and advertising. Why not measure its effectiveness?
We have broad range of methods, including advertising recall, brand saliency, impact assessment, buying motivation and message association, with which to test brand effectiveness.
Pricing research
We can research your target markets' perceptions at various price points to identify optimum volume and profitability, plus value comparisons with competitors.
This can be a worthwhile exercise both before launching a new product or service, or after some time in the market.
Market positioning
You have your own idea of where you stand relative to competitors.
Does the market see it the same way?
Market and brand positioning research, when integrated with creative branding and strategy, can help strongly differentiate a brand.
Mystery shopping
Nothing is quite as revealing as seeing your organisation through the eyes of a customer.
We offer accurate and independent monitoring of customer service.
Some of our work
2007 IFA Financial Services Sector Survey
This was a complex online survey of financial advisers and insurance professionals, and their employers, which covered industry practices, regulation, education and perceptions of suppliers.
Reports and presentations were prepared for separate stakeholders (executive committee, members, suppliers and syndicated question purchasers).
and Institute of Architects CPD Survey
This was joint-venture research for both organisations to evaluate perceptions of professional education courses (content, delivery, accessability) and overall CPD requirements.
A separate consultation exercise was completed for NZRAB to satisfy Ministerial requirements for approval of proposed fee changes.