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Ex-mortgage broker trumps airline 12-to-1 in PR stakes »
1 December 2009
The 30th anniversary of the Erebus disaster will be remembered as much for Air New Zealand's public relations misjudgement as for its culpability in the original tragedy... more »
What to say when your boss says there's no budget for research »
4 November 2009
"Sorry, there's no budget for market research... more »
Businesses face Super City questions »
1 October 2009
You may think the move to incorporate the Auckland region's seven local bodies into a single super city is solely an issue of local democracy and governance that doesn't affect your business... more »
You can’t rely on your own perceptions »
14 September 2009
Perceptions often seem like a moving target, especially when you need to gauge them accurately for business purposes... more »
Trust issue just won't go away »
10 August 2009
It seems the issue of trust just won't go away... more »
How to tell you’re asking the wrong question »
13 July 2009
As you read this, you will be preparing to vote in one of the most skewed referenda this country has ever seen... more »
$10m fugitive reveals bank's reputation deficit »
8 June 2009
How would you feel if 20% of your customers had so much antipathy toward you and the sector your business operates in that, given the chance, they would abandon their usual honesty and ethics just to get back at you? .. more »

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