January "Flying Start"
workshop series

Gain a "Flying Start" on how to:

- Get your business or organisation into the media

- Write for the media

- Manage media opportunities

- Prepare for the worst

- Get business to come to you

- Get more business through referrals

Click here for more details

Welcome to the Shattock Communications resource page for readers of Business to Business.

This section has been prepared to provide more information directly relevant to the latest Get The Message Across column in Business to Business. Other articles.

Perception problems predicted

Sometimes the way large organisations handle communication with key audiences provides useful lessons for small businesses and not-for-profits.

With hindsight and a dispassionate viewpoint, it's easy to identify where things went wrong and even to forecast what's coming next. (more . . .)

Referrals prove the 80/20 rule

Why not spend marketing effort on further improving what is already working — instead of trying to get a return in areas which are not? (more . . .)

Is your email newsletter spam?

If you're worried your email newsletter might be caught by anti-spam legislation, then you're not doing it right. (more . . .)

How to attract customers or clients more cost-effectively

Businesses which want to attract more customers cost-effectively need to apply the most fundamental of management notions — measurement. The gurus are right — if it can be measured, it can be managed.

Our sister website, The Marketing Coach offers a detailed report. Click here to request your free copy.

7 late New Year resolutions for your business

1. Articulate your vision

Review your vision to ensure it is still relevant and applicable.

Find out what owners of successful service businesses do, that others don't. Ask for the free report "The 11 Marketing Habits of Highly-Successful Service Business Owners", by The Marketing Coach

2. Clarify key messages

Review and refine the company’s key messages, and check they’re consistently getting through (see 7).

Check out "Advertising and Public Relations: Getting the mix right"

3. Ensure customers remain the focus

Review all marketing and communication strategies and material to ensure it is customer-focussed and follows "Pull Marketing" principles.

Ask for the free report "Pull Marketing – What it is and how it works"

4. Get up-close and personal

Staff the front counter yourself, takeover the switchboard personally, or join reps on the road from time to time.

There's no web resource for this – just do it!

5. Ensure continuous visibility

Check regularly on your organisation's visibility (see 7) and develop strategies to raise it further.

Check out "7 low-cost ways to get your message across"

6. Keep in touch

Communicate regularly with existing and prospective customers and clients.

Read "Forget 'humble' – your business needs to communicate!"

7. Keep count

Review communication measurement to ensure it is comprehensive, relevant, timely, and actionable. Contact us to discuss how we can assist with measurement of marketing and communication.

Independent professionals and owners of service businesses:

Do you have enough clients, or is attracting them a struggle?

Do you battle to consistently generate business?

Do you wonder where you should start?

Do you recognise that you need help, but you don't want to waste time or money?

How to find all the work you need - for less than the cost of a part-time office junior.

Wouldn't it be great ...

. . . if prospective customers or clients approached you (instead of the other way around)?

. . . if prospects asked you if you had the answer to their problems, instead of you having to push a product or a service.

Ask for our free report