What we do
If you're a business owner or manager you probably
think your customers or clients are the most important people
you need to communicate with.
And you'd be right. Of course, the customer
must come first.
When you think about "getting your message across",
you probably also think about selling goods or services, and using
techniques like advertising or direct marketing to do so.
Nothing wrong with that.
The big mistake is thinking about communication solely
in terms of an audience of customers or potential customers reached
only through techniques like advertising and DM.
What we suggest you think about
Getting your message across is a wider issue than
just reaching those people who are sales prospects.
While customers are important, they're not the
only category which is essential to your business success.
People like suppliers, staff, regulatory authorities
and industry bodies may not be a direct source of income, but
they exert considerable influence on those who are.
These people help shape the reputation of your business
and affect how you and your products are seen in the marketplace.
A sound reputation is one of the last things we can still count
on these days.
A business' reputation is built on relationships,
and relationships are established and nurtured through communication
Ń "getting the message across" to key groups and
individuals.
That's what we do - we help businesses get their
message across more effectively.
Of course, in most cases it's not simply a matter
of picking up the phone or writing a letter.
What you'll get as a client
Effective communication and relationship-building
requires commitment, smart research, a long-term plan, and expertise
in implementation .
As a client, you get all those things, and plenty
else besides — like more than 30 years media, research and public
relations experience.
What's more, that experience is directly applied
to your work, not used to supervise the work of less qualified
or experienced people.
Companies and not-for-profit organisations call us
in when they have a communication issue which needs immediate
attention, or when they require on-going assistance.
Maybe it is a problem getting a specific message
across to a particular audience. Sometimes the challenge is in
developing and defining the key messages or accurately identifying
and reaching the various audiences.
We work with clients to find answers to those problems.
There's a range of strategies, tactics and tools
which can be applied in particular situations (take a look at
the list on the right).
We advise on the best approach and recommend a strategy
to suit your situation and budget.
