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Public Relations and perception research resources
Detailed information about Shattock Communications
& Research Ltd and the services available to clients is contained
in these Adobe Acrobat (PDF) documents. Papers by respected academics
and industry professionals are also posted here for reference.
Just click on the icon or filename to download the
pdf you require. If you don't have the software
to open pdfs, click on the Acrobat Reader image to go to Adobe's
free software download site.
Shattock
profile
Company profile and summary of services
(328 Kb)
MediaCount
specs
An overview and system requirements for customised
MediaCount media content analysis software (256 Kb)
Media
analysis
An overview of our media content analysis service
(256 Kb)
Research papers by respected academics
and industry professionals
How
Public Relations Affects Advertising
This research provides an insight into how news coverage
interacts with advertising to impact marketplace attitudes and perceptions
(64Kb)
Guidelines
to PR objectives
Prepared by leading contributors to the
IPR (USA) Commission on PR Measurement and Evaluation (32Kb)
Guidelines
for measuring PR effectiveness
A
paper summarising the ideas, thoughts and suggestions of a special
task force set up by the Institute for Public Relations Research
& Education (USA) to set minimum criteria for evaluating and
measuring PR effectiveness (84 Kb)
Guidelines
for measuring relationships in public relations
Prepared
by American academics Drs James Grunig and Linda Hon, with contributions
from other authorities. Includes a full list of statements which
can be administered by questionnaire to measure six elements of
an organisation’s long-term relationships (116 Kb)
Selling public
relations research internally
Marketing and communications professionals
facing increasing demands for accountability will find this report
extremely useful. It discusses the barriers to internal acceptance
of measuring public relations activity and suggests strategies for
overcoming them (48 Kb)
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