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Wouldn't it be great . . . . .
IF prospective customers or clients approached
you (instead of the other way around)?
IF prospects asked you if you had the answer to
their problems, instead of you having to push a product or a service.
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Pull Marketing - free report
What is it? How does it work? Can it be applied
to your business?
This discussion paper is particularly relevant to businesses
which:
- Sell higher value products or services
- Sell advice or professional services
- Sell to other businesses (especially large businesses)
- Have several people involved in buying decisions
- Have a long sales cycle (i.e. several months from
first contact to first sale).
The paper includes:
- 4 important differences between "Pull Marketing"
and "Push" strategies
- 5 key requirements to make Pull Marketing work effectively
- How to develop strategies which combine automatic
research with marketing and communication.
Use this form to order the free Pull Marketing Discussion
Paper, which will be sent to you by email (as a pdf). Please complete
all sections (information is required in all fields) and click SEND.
You will also receive Get Your Message Across, the
monthly email newsletter which helps you do just that.
If you are using a spam blocking service, please add
our domain - shattock.net.nz - to your "white list" BEFORE
you complete the form, to ensure you receive the attachment. Please
don't expect us to respond to server-generated confirmation requests.
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A reader's comment
In five years marketing in the health industry
I found I had great difficulty in selling my products through advertising.
It made little difference whether it was on
the radio, TV, magazines or in the newspaper.
It didn't seem to matter what I was doing, it was
only more of the same results - expensive!
In fact so expensive it was putting me out of business.
John, I appreciate the value of this Pull Marketing
system - very powerful.
Many thanks.
Sarah Franssen
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