How we work with you

Shattock Communications & Research Ltd believes it will be more successful if it concentrates on maximising value to clients, rather than maximising the value of clients.

We believe the key factors in achieving this are understanding what clients want, working smarter, and giving clients choices.

We know what clients want because we’ve done our research. We know clients place a high value on a public relations and marketing communications provider who is available when needed, takes personal responsibility for client work, and understands their business issues.

We work smarter by investing in efficient systems, ungoing professional education, and using external specialists when needed.

We give clients a choice on how they wish us to work with them. There are several options:

Fixed retainer

A long-time industry standard, fixed retainers have advantages and disadvantages. For clients, the advantages include putting a ceiling on costs and enjoying a certain amount of account over-servicing when activity levels are high.

While this option suits many clients, one potential downside is that is represents an on-going commitment at times when there is less activity. For that reason, we also provide other choices.

Capped retainer

A cap point is agreed as a percentage of the retainer figure. We monitor fees and other costs, and as they approach the cap we seek approval to continue with planned activities.The client decides whether work should continue or be postponed.

This option gives budget control back to the client so cost savings can be offset against other spending peaks.

Hourly charges

Clients often prefer this option initially, or where their requirements are likely to be intermittent. The probably extent of work is discussed, an estimate provided, and client approval given to proceed within certain limits.

If requirements expand, we suggest other options which may suit clients better.

Project fee

A project fee can be determined where the detail and extent of the work to be done is already pre-defined. This is not usually the case, because issue often have to be identified or researched and strategies developed.

Whatever basis of working arrange you choose, we will seek to make it an on-going relationship. We believe public relations is most effective when there is a long-term commitment.

If you would like to discuss how we can help you achieve your objectives, please call John Shattock on +64-9-426 6664.