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Get Your Message Across

. . . that's what it's called and that's what it does (helps you get your message across)

It's a email newsletter which focuses on communication issues for owners and managers of businesses and non-profit organisations.

The aim is to inform, entertain, and provoke.

Here's some of the topics covered in previous issues:

What's in a (product) name?

Years ago, marketers dreamed their products might gain household name status. Now achieving that can mean losing a brand's legal protection. It's all in the name you choose and how it's used . . .

Forget "humble" - your business needs to communicate

New Zealanders don't brag and the "tall poppy syndrome" thrives in our society. But businesses which take a self-effacing approach to marketing risk being eclipsed by less "humble" competitors who don't necessarily offer better products or services . . .

How to control costs when everyone's an editor (or wants to be)

If you have ever written anything which has to go the rounds of several executives or departments for approval, you'll know that when people are faced with a final proof they will want to make changes. If it's an outside production job, how can you stop your budget blowing skywards? . . .

These and other previously published items are available here as full-length articles.

Here's some of the feedback we've received from subscribers:

• "Very interesting reading. . . loved the one on the definitions of PR, Advertising, Marketing etc"
  
  
• "I feel your articles are very relevant and of real use — thank you."
  
  
• "By the way John, I think your newsletter is great!!"
  
  
• "Enjoyed your newsletter which was forwarded to me by a colleague. Please add me to the list."

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